Where do we get our Attitudes?

• Conditioning
  • Getting rewarded for behaviors consistent with attitude
    • I am praised for winning the race, thus I work out harder.

                                             EXAMPLE: I get money for every “A” I get, so I study harde

• Observational learning
  • Watching others perform a task and get rewarded for it
    • The “popular” kids like Abercrombie, so I like Abercrombie

                                      EXAMPLE: Joey walks his dog and gets a cookie, so I will walk my dog this weekend

• Cognitive evaluation
  • Beliefs formed on evaluation of evidence
    • Gatorade helps Athletes perform on a higher level, so I drink Gatorade

                                      EXAMPLE: Reading makes Johnny a smarter student, so I read more.

• Cognitive Anchor
  • “Person’s earliest attitudes – persistent beliefs that shape way he sees world and interprets events”
    • I grew up with cats, I live with cats, I have a cat, and so I have a strong liking of cats.

                                            EXAMPLE: I grew up watching Disney movies, I like Disney movies, and so, I have a strong liking of Disney movies.